I've been part of the team creating the new global digital platform for the MINI brand. A responsive configurator and other interface-intense sections of the design have been my main priority, as well as overseeing the production of a 600 page Style Guide for the platform.
This is all still in production, so it can't be shown here yet.
Handling pharmaceutical testing budgets in the millions of pounds, new business Avillion needed an identity and website that reflected their innovation and credibility – on a budget that didn’t reflect their product offering.
Flying solo, I designed the identity and website for the brand. The safe corporate blue is just what they needed, with the flourishes in the typography displaying the forward thinking innovation the brand needed to display.
Check out the site (fixed-width, for now) at avillionllp.com.
Le Ventoux à Vélo was a cycle ride through the south of France, to the top of Mont Ventoux. Referred to as ‘The Bastard’ by Lance Armstrong, the Alpine ascent proved a massive challenge for the riders.
The design for the brand is inspired by classic baroque flair and embellishment – perfectly grand styling for the privileged few that get to take on this once-in-a-lifetime ride.
The commemorative book of the ride became a 280 page coffee table heavyweight, filled to bursting with professional photography from the entire week of riding.
A new cloud-based business to business app store needed rebranding to give them credibility within the market.
By creating a flexible identity that can adapt to the colour it’s used on, the different services the brand offers can be given their own colour to help identify categories.
The colour can also be used to create engaging designs, including the website holding page and Powerpoint templates.
Peloton Advisors – a new brand for board-level recruitment – required an identity and website that would reflect the seniority and status of the candidates it placed at the head of international businesses.
A cycle ride from Alpe d'Huez to the Cote d'Azur – just by Lyon to the centre of Nice. The fifth of our rides through France, this special anniversary ride is the toughest so far…
Invitational booklets were sent to the riders, with the kit and other elements of the design still a work in progress. They'll be added here once they've been produced…
A ride through the north of Corsica just months before the Tour de France makes it's debut there on it's 100th edition. The Tour de Corse saw a group of 26 riders take on the tough terrain of the Mediterranean island in May 2013.
As with all the rides I take part in, I created the team kit, a simple website and a poster to give a more complete feel to the event.
Over the years I've worked with some great teams at exciting agencies. I've worked on print and digital projects, B2B and B2C accounts, and produced work I'm proud to talk about.
If you'd like to hear more about this work, get in touch.